The Corporate Benefits Program accounted for 26% of my business when I originated mortgages. You can develop your own system or purchase my system. |
You have heard the warning "rates will go up again and then what are you going to do?" If history really does repeat itself, one-third of the loan officers originating mortgages will leave the business. Why? They simply will not have a plan to generate new business and keep those loans rolling in the door. |
It does not have to be that way. The wealth of information that is contained in your closed files right now is enough to set up a "Corporate Benefits" marketing program where you can have employers referring business to you without having to spend a bunch of money. |
Does this happen to you? You get a telephone call about interest rates. You provide closing costs and information to a potential client on refinancing their mortgage. You meet with the client, process and close the loan and before you know it, five other people from the SAME company are calling you for an appointment. Why? Because people talk! The work place is a "family nucleus" just like a traditional family; only these people are not related by blood. They talk to each other; they share what’s going on in their lives-including their finances. |
Now that business is pouring thru the door and you can trace where your business is coming from (a database is a must here), I want to tell you about the corporate marketing program that I developed and used successfully for years. |
Because I was refinancing two, five, up to nine individual loans for employees within the same company, I was able to establish a referral/support system. I began the process by setting up an appointment with the President of the company to offer "special closing costs savings" exclusively to their employees. My goal was to have the President of the company endorse me as the preferred mortgage loan officer and distribute my marketing materials to their employees. |
Here are tips on how you can develop a Corporate Benefits Program. Using these techniques, I was able to convince 36 companies with over 22,000 employees to endorse me as their lender of choice. This did not happen overnight-it took almost three years to sign up 36 companies-but look at this as a long-term marketing system. |
| Step 1 |
Develop a closing cost savings program with your vendors, by asking them to reduce their fees. |
| Step 2 |
Find a real estate attorney who will offer a free, one-hour consultation with your clients.
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| Step 3 |
THIS IS HUGE! Develop relationships with three or four real estate agents who will pay $300.00 in closing costs for the clients you refer to them. (This is deducted from their commission at the time of closing.) The closing costs they pay could either be applied to the sale of a home and/or the purchase of another home.
With just a few phone calls, you have put together a package of benefits worth $735.00.
Once you have established your package of benefits, determine which companies to target. My recommendation would be to start with companies with 500 to 1,000 employees. You will have a better chance of getting "endorsed" than with the HUGE companies with thousands of employees and layers of management. Search your closed-loan files for loans you have closed for multiple customers who work within the same company.
All the information you need to implement the Corporate Benefits System can be purchased for one flat fee. Best of all - Free coaching is included to ensure your success.
The Corporate Benefit Marketing Kit is available to purchase (CLICK HERE). It includes an audio C/D, sample letters to employers, sample copies of brochures and posters and free coaching.
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